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Manifesto
Out of home executions tease The Jordan Combine
Installations around the city promote competition
To build hype among our target, Jordan's Instagram will feature
famous sneakerheads with the new Jordan releases blurred out.
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Sneakerheads looking for the next release are directed towards an invitation to
compete for limited edition Jordans at The Jordan Combine.
Direct Mailer Invitation
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Promotional Packaging
On the day of The Jordan Combine, sneakerheads will compete in events such as
the 40-yard dash, vertical jump, etc.
Copywriter:
Will Aebi